From today (Monday) the Apple App Store is featuring 25 apps, which are adopting the Product (RED) design.
For the first time ever, major app developers have joined the cause to raise donations for World AIDS Day.
Every time a customer purchases a participating app or in-app purchase, all proceeds will go to the global fund.
On December 1st Apple will donate a portion of every sale in their stores and online.
Wyclef Jean and Avicii have also produced a single together with efforts to raise money for Product (RED).