ASDA predicts year of pressure for UK supermarkets

Published on by Oli Birch (author), Daniel King (author)

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UK supermarket ASDA are predicting 2016 to be another year of "intense pressure" for the chain and their competitors.


The "turbulent" nature of the current global economy has increased the strain in the supermarket sector, and ASDA boss Andy Clarke revealed he would plunge a further £500m into the ongoing price battle between his rivals, taking "radical action to win back our customers."


This week sees the other leading UK supermarkets - Tesco, Morrisons and Sainsbury's - release their Christmas trading figures, whilst ASDA does not realise it's figures until February.


And the supermarket, owned by US chain Walmart, has reportedly suffered the most compared to its rivals, with analysts suggesting ASDA as the most vulnerable to the discount stores of Aldi and Lidl.

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