Paralympic Sponsorship Struggle

Published on by Meg Reeves (author), Aimee Carney (author)

Paralympic flames (photo: Labelled for noncommercial use with modification)
Paralympic flames

The 25 year old British medallist has told the BBC that he is unable to find sponsorship for Rio despite the high profile that the Paralympics received in London 2012. 

The bronze and silver champion who has cerebral palsy, claimed in an interview with BBC Radio Solent that "They focus on the athletes with a visual disability that you can physically see."

At present, the Paralympic games have become more prominent in British TV, with more live coverage of games and athletes getting more publicity and recognition. Paralympic Swimmer Ellie Simmonds and athletes such as Tammy Grey-Thompson and David Wier have become advocates for better recognition and funding for the games.

Blake, is a part of a new campaign which was launched to encourage the public to generate funds for the Rio 2016 games. 

Supercharge ParalympicsGB hopes to make sure that Britain has 'the best prepared team' for Rio in September.

The debate of incorporating people with different abilities into everyday sport and activities is an issue that is spread across the country. 

In Hastings, more is being done to include everyone in new and exciting activities.  

Heidi Dunford, Assistant Manager at Sussex Coast College gym, spoke about the growing number of facilities available for people of all abilities: "We cover a wide range of activities in here. We have lots of equipment including treadmills and bikes that allow for people with particular back problems or knee problems. It will take the weight off the legs."  


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