Fish and Chips: a seaside staple; the Friday evening favourite; and a helping hand after a night-out. It is no wonder British consumers are estimated to enjoy 382 million portions of the classic dish every year. Experts have trawled the country, and this afternoon the winners of the National Fish and Chip Awards 2016 will be crowned.
Now in its 28th year, the ceremony describes itself to be ‘widely considered as the Oscars of the fish frying industry’.
Survivors of a tough, seven-month judging process will enjoy a champagne reception and luncheon in London’s Lancaster Hotel before the awards ceremony. Businesses are contending in a number of categories, including Good Catch - The Sustainable Seafood Award; Best Newcomer Award; and - the top trophies - Independent Takeaway Fish and Chip Shop Award and Independent Fish and Chip Restaurant of the Year Award.
Businesses will face some of the toughest committees in the industry. Run by Seafish, the UK authority on seafood, contestants will also have to win the approval of the national Federation of Fish Friers and the Potato Council, amongst others.
Last year’s winner was Frankie’s Fish and Chips in the Shetland islands, proving the net is cast far and wide. The other end of the UK, however, has not been quite as successful, with the south-east never having won an award.
Tweet the awards using #FishnChipAwards to get a portion of this afternoon’s action!