Millions of adults in the UK use social media everyday, according to new figures released by Sky News. This allows journalists greater access to news and stories for example, by the likes of searching for a hashtag to real-time live streaming of events.
However, being able to access and source national and global news from behind a screen means that journalists can find new stories without having to leave their desks. Some critics refer to this method of sourcing news as 'lazy journalism', for example John Nicolson, former BBC employee, who criticised the media for their 'lack of diversity'.
Richard Evans, Head of Social Media at Sky News, has hit back at these claims by saying news organisations are simply adapting. 'People no longer sit down at 6 o'clock to watch the news on TV, but rather by picking up their phone and flicking through online.'
He continued, 'Compare now to 10 years ago, there are many more news organisations who are social media first. However, more traditional institutions, such as us at Sky News, will still be very much determined to go out and speak to people and find out journalism the real way.'
Despite demands by 34.8 million adults who access their news online, many people in Hastings say they prefer and trust more traditional forms of platforms with the majority of people quoting forms of media such as TV, radio and newspapers as their favourite way to keep up-to-date.