430 new Social Bicycles (SoBi) smartbikes will be available to hire across 50 location hubs across the city, from Brighton Station through to Falmer.
During the three year contract with Hourbike, it is estimated that the scheme will bring the council a revenue of £20-25k per year. Hourbike currently already runs schemes in Liverpool, Reading and Oxford. Brighton and Hove City council implemented the scheme after a survey conducted in August 2016 showed that people would want to use the service and would make it feel part of the city.
The hire costs will start from £2 per trip or £8 per day, with users having the option to pay as they go on a 3p per minute tariff (£2 minimum charge) or purchase an annual membership at £72, which includes 30 minutes free use every day.
Brighton’s answer to London's Boris bikes will be bright red cycles with a union jack basket.
The council was successful in bidding for £1.16m funding from the Local Growth Fund. The council's Local Transport plan matched the remaining £290,000 to make-up the total £1.45 million infrastructure and start-up costs.