Fast food ads to be banned on TV to tackle childhood obesity

Published on by Tiffany Plummer (author)

MP’s have been trying to push forward plans for fast food adverts to be banned during family TV shows, as they call on the Government to introduce a new “sugar tax” on soft drinks.

The health committee have proposed that a new scheme should come into place in an attempt to tackle the levels of obesity within young people. Prime minister David Cameron has already stated that he is against plans to for the new “sugar tax” to be implemented. Fast food chains, such as McDonalds are one of the most popular fast food restaurants in the country. 

Last month, Jamie Oliver stood up against the fight to get fast food adverts of tvs as he states that “we shouldn’t be advertising junk food high in salt, fat and sugar”.  The fumed healthy eating chef took to YouTube with his campaign ‘sugar rush’, for viewers to help him change the government policy on sugar.

New figures last week showed a third of 10 and 11 year olds in England are either obese or overweight.  Whist sweetened drinks account for 29 per cent of sugar intake among children aged between 11 – 18 years old.

 

 

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